Goals and Key Advantages
Mobile advertising offers several advantages including the possibility to:
- *NEW* reach smartphone owners even while they’re on their desktops!
- advertise apps directly on the user’s smartphone
- convert impressions to buyers through m-commerce sales
- reach users that are closest to your local business
With 21% of our users accessing our sites through their smartphones and tablets, our mobile users are now a big contributor to our overall traffic. To give you an idea of the total volume of mobile traffic, we currently have over 1 million monthly visits from smartphone and tablet users. A number that is consistently growing. You can already target our mobile users on Audiofanzine.com, HomeRecording.com, and FutureProducers.com.
On mobile campaigns, our banners have 2 formats : 320×50 (top banner) and 300×250 (bottom banner)
Mobile banners can be visible to:
- our entire network of members and viewers (see Run-of-Site Banners)
- members and viewers on specific categories and sub-categories (see Targeted Banners)
“We’re delighted that AudioFanzine offers us the opportunity to specifically target their mobile users. Information about our iOS products show up on users’ devices on the same platform which means very good and targeted return on investment. AudioFanzine’s readers are very focused on cutting-edge technology. Let’s keep it going!”
– Tiia Hassinen, IK Multimedia